Thomas Prommer of We The Flywheel on Enterprise AI Strategy
Cover story naming Thomas Prommer The Best Enterprise AI Strategy Leader 2026. He explains how enterprise AI pays off through outcome-led bets, human approval gates and compounding loops.
Thomas Prommer — Press & Newsroom
Technology Executive · AI Strategist · Group CEO, We The Flywheel
Global
Press & Coverage
October 2026
Thomas Prommer Named to the 2026 CTO Craft 100
Thomas Prommer is named to the 2026 CTO Craft 100 and is one of eight leaders interviewed in the report, alongside technology leaders from the World Bank Group, 1Password and the ATP Tour.
Distribution reported: ABNewswire (wire — October 28), USA Today, openPR
September 2026
"Datenlage zu dünn": Abnehmspritze im Sport – ist das schon Doping?
German-language investigative piece on GLP-1 use in sport. Thomas Prommer featured as a case study — marathoner and triathlete who used a GLP-1 after four months of injury layoff: "Ein GLP-1-Medikament macht dich nicht schneller oder kräftiger. Es steigert in dem Sinne die Leistung nicht. Man muss trotzdem das Training reinstecken." Authors Hajo Seppelt and Peter Wozny.
July 2026
Beyond Passwords: How AI-Era Identity Platforms Are Redefining Trust Online
Thomas Prommer argues that identity verification should not end after an initial login. Instead, trust should evolve continuously according to user behavior and changing levels of risk.
Bosses credit AI instead of employees, delaying promotions, raises
Sourced quotes on how mandatory AI attribution backfires in engineering teams: footnoting work as 'cowritten by Claude' quietly killed initiative, so engineers stopped reaching for AI tools rather than have their best contributions diminished. The fix that worked was crediting outcomes over tools — the responsible person owns the credit and the blame regardless of how much AI helped. Author Shubham Agarwal.
AI and Crypto Convergence: What Happens After the Speculation Fades
Thomas Prommer, Group CEO of We The Flywheel: "Crypto now trades like a high-beta tech asset, tied to rate policy and liquidity." Author: The FINANCIAL.
June 2026
HotTopics Names Thomas Prommer Global CIO 2026
Technology executive Thomas Prommer has been named HotTopics Global CIO 2026 — a peer-nominated, independently judged recognition of the world's most influential digital, technology, and AI leaders.
- prommer.net Newsroom
- news.sacramentonews-online.com
- prommer.net
- ABNewswire
- Barchart
- StreetInsider
- USA Today (wire pickup)
Distribution reported: ABNewswire (wire — June 24), USA Today
Fast Company Names Flywheel Motion a 2026 World Changing Idea — Built on Three Years of Global Field Research
Flywheel Motion recognised in Fast Company's 2026 World Changing Ideas Awards following three years of global field research across 50+ markets.
- ABNewswire (PR No. 510670)
- news.californianewsreporter.com
- FinancialContent
- news.indianaheadlines.com
- news.iowanewsheadlines.com
- news.livenewsstockmarket.com
- news.sacramentonews-online.com
- news.southcarolina-magazine.com
- aspendailynews.com
- Barchart
- OpenPR
- USA Today
Distribution reported: AP News, USA Today, Barchart, OpenPR, FinancialContent
Edges of Earth Named Honoree in Fast Company's 2026 World Changing Ideas Awards
Edges of Earth — the global field-research expedition co-founded alongside Flywheel Motion — named an honoree in Fast Company's 2026 World Changing Ideas.
Distribution reported: 165 news outlets including StreetInsider, itnewsonline, newsblaze
State of the CIO, 2026: CIOs set the course for AI ROI
Three sourced recommendations on AI ROI: joint accountability at the project level, embedded AI squads over centralised CoEs, and stage-gated outcome funding. Author Beth Stackpole.
May 2026
AI is the New OS
Invited guest essay in an engineering-leadership community of ~10K CTOs and VP-Engs.
Partner Ecosystem Update May 2026 — CTO purchasing guide for AI-SRE tools
Dofollow backlink to prommer.net. Vendor citation of the CTO AI-SRE purchasing guide.
Most companies remain at early AI maturity stages
Editorial citation [7] of prommer.net's Gartner AI maturity model article. Dofollow editorial link.
How AI is Reshaping Data Center Careers
Two sourced quotes on AI-driven operational shifts and role transformation in data centres.
April 2026
Enterprises still chase incremental, not transformational, AI gains
Two sourced quotes on why enterprises lack governance for material AI use cases and why internal productivity wins don't show up on the P&L. Author Grant Gross.
From prompt engineering to soft skills: The new 'skills-first' baseline for EU entry-level roles
Quote + bio credit + dofollow backlink via 'We The Flywheel' anchor.
OpenAI, Anthropic Dispute Signals Shift in AI Investment Priorities
Quote and bio credit: Global tech executive with 20+ years leading AI-driven transformations.
Biography & Media Kit
One-Liner
Technology executive and AI strategist. Group CEO of We The Flywheel. Former Global SVP Engineering at Adidas, CIO at Sweetgreen, and President, Technology Strategy at Huge.
Short Bio (150 words)
Thomas Prommer is a technology executive with 20+ years scaling engineering organisations at Fortune 500 companies. As former Global SVP Engineering at Adidas (1000+ engineers, $9B+ e-commerce across 50 markets), CIO at Sweetgreen, and President, Technology Strategy at Huge (IPG), he has led 1000+ engineers across his career. He is the Group CEO of We The Flywheel and publishes independent AI strategy research on prommer.net and ctaio.dev.
Full Bio
Thomas Prommer is a seasoned technology executive with over two decades of experience building and scaling engineering organisations at Fortune 500 companies and high-growth startups.
As Global SVP Engineering at Adidas, Thomas led an organisation of 1000+ engineers, unifying fragmented regional teams into a single global engineering function powering a $9B+ e-commerce operation across 50 markets. He drove platform modernisation, infrastructure consolidation, and the digital transformation initiatives behind the brand's omni-channel retail strategy.
Prior to Adidas, Thomas served as Chief Information Officer at Sweetgreen, where he built the technology function from scratch. He modernised point-of-sale systems and launched the digital ordering platform that now drives a majority of the company's revenue.
Earlier in his career, Thomas was President, Technology Strategy at Huge (IPG), where he grew the technology practice from 50 to 500+ engineers across 14 global offices. He won and delivered enterprise engagements for clients including Apple, Google, McDonald's, Toyota, and Nike.
Today, Thomas is Group CEO of We The Flywheel — a global sports media network, AI consultancy, and product studio — and writes independently on AI strategy and the CTAIO role at prommer.net and ctaio.dev.
Headshots
For editorial and press use. Click a photo to download full resolution.
Media Inquiries
Press & Media Contact
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